Classic Ephemera

Sears was where many Americans bought their first suit, their engagement ring, furniture for their home, and toys. For over 100 years, Sears, Roebuck and Co. served the needs of middle America through its stores and "wish books." In this site, rich in history and anecdote, you can trace the development of a nation as reflected in the growth of a merchandising icon. Sears plans and kits for houses (outhouse sold separately) helped an expanding middle class fulfill the dream of home ownership. And from its earliest, the company offered original works of art to the general public. Although it opened its first store in Chicago in 1925, Sears has opened its vast archives to you. Shop around.